OTT Services and the Rise of Free Streaming

Nowadays, OTT platforms are gaining huge popularity among people.

Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are 대표 examples.

Unlike traditional cable TV, users can choose what they want to watch at any time.

There are many reasons why OTT has become popular.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their interests.

Another benefit is its lower cost compared to classic TV services.

Being able to stream anywhere using mobile devices is also attractive.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

This is especially attractive to users who care about budget.

FAST services are becoming popular as ad-supported alternatives.

KT recently introduced “Gi Live,” a FAST service that gained attention.

FAST is expected to become a new revenue model while the paid check here TV market stagnates.

The biggest advantage of free streaming is that there is no cost burden.

It allows access to many contents, increasing selection options.

However, users must watch advertisements, which can be inconvenient.

Also, content quality may be lower than paid OTT services.

Both markets will likely keep developing over time.

Ad-based free models may become even more popular among users.

Being able to watch without cost is highly appealing.

I believe harmony between paid and free services is essential.

If both advantages are used properly, users can gain better experiences.

I look forward to seeing how the streaming industry develops in the future.

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